Pinterest Marketing for Your Business w/ Pinterest Manager Kathryn Nicole

Apr 18, 2022 | Entrepreneurship, Mindset, Podcast, Social Media

Curious about Pinterest Marketing and how it can help grow your business? This week, we have special guest Kathryn Nicole, Pinterest Marketing Expert, who shares expert knowledge and best practices for organic, evergreen, traffic. Want to get started with your Pinterest strategy but don’t know how? Tune in to this info-packed episode!

Pinterest expert Kathryn Nicole takes us through her Pinterest recommendations for both existing and new accounts (6:00) including SEO account optimization (9:15), best practices for pinning (12:53) and what content Pinterest is currently encouraging (25:07).

Kathryn’s Website: https://www.withkathrynnicole.com/ 

Follow Kathryn on Instagram: https://www.instagram.com/withkathrynnicole/  

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Audio Transcript

Intro (5s):
The Wanderlover Podcast was created with a mission to enable travel and freedom through
entrepreneurship. I’m your host, Danielle Hu business mentor, content creator, and founder of the laundry
lover tune in every week for episodes about travel online business, social media, and mindset that will
inspire you to take massive action towards living the life of your dreams. If you’ve been enjoying the wander
lover podcast, if you’ve been tuning in and finding inspiration and taking away value, it would mean so much
to me. If you could take a second to leave us a review on apple podcasts, I continue to record these
episodes for you every single week and take all of your comments and feedback to heart.

Danielle (52s):
Thank you guys so, so much. Hello my loves! Welcome back to the Wanderlover Podcast. This week on the
show we have Kathryn Nicole, Pinterest manager for creatives and coaches giving us all the tips and tricks
for the platform and full disclaimer, Kathryn is my Pinterest manager. So I know how knowledgeable she is.
Let’s dive right in. Welcome to the show Kathryn!

Kathryn (1m 15s):
Thanks so much for having me on I’m so excited to get to chat with you and really just tell your audience
about my journey and give them some advice on, on Pinterest.

Danielle (1m 25s):
Yeah, we’re so excited. Where are you right now in the world?

Kathryn (1m 28s):
So I’m currently in Texas and the U S some of my best friends live here. And so I work remote can travel
completely, but yeah, I came here and it’s been great being really close to them after not living near them for
10 years. So I’m here until I don’t want to be anything.

Danielle (1m 52s):
And you just joined a coworking space, right. So yes. Branching out into the digital nomad life.

Kathryn (1m 58s):
Yeah. And I’m meeting like other people that are like, oh yeah. I, I go there on Thursday. This it’s mostly like
men that are there. And there’s like a lot of people there between not in like, between like normal business
hours. I don’t normally work like normal business hours. Cause I like to see the sunlight. So I like to like go
do stuff in the middle of the day.

Danielle (2m 19s):
Your schedule, your time.

Kathryn (2m 21s):
Yeah, exactly. That’s why, that’s why we go into business. You know, I don’t want to be in a cubicle.

Danielle (2m 28s):
Exactly. No, I totally resonate. I’m curious. How did you get started with Pinterest marketing and what is your
background?

Kathryn (2m 36s):
Yeah, so I started in the online world as a virtual assistant as a VA, and really just saw a need for like
marketing support with the coaches that I was supporting and really niched down into that area of expertise
when the pandemic happened. So in 2020, I just had more time on my hands. So I started learning more
about Pinterest marketing and just fell in love with it. So my background is more like analytical, more math
oriented, and there is such a strategy layer to Pinterest that a lot of people don’t realize, you just see the
pretty pictures and you think it’s all design related, but there’s so much strategy and SEO that goes into it
that I really just fell in love with it.

Kathryn (3m 29s):
And then have continued to focus on that from there.

Danielle (3m 33s):
Incredible. And I think a lot of listeners, you probably associate Pinterest off the bat with pretty wedding
photos or outfit. And so, but if you are a newer aspiring coach or creative, Pinterest is so powerful in terms of
evergreen, organic, increasing your blog traffic, it is a layer of marketing that is so essential to my business.
And I really encourage you to learn more about it and implement it into your own. So for someone new who
is just getting started with Pinterest marketing, what are some of your tips?

Kathryn (4m 11s):
Yeah, the biggest thing with Pinterest, if you’re brand new to it is to go in with like clear expectations in
terms of what you’re going to get out of it. You do have to show up consistently and you do have to show up
for a while before you start to see that return on investment, whether that be hiring a manager or just the
investment of your time. So it’s very similar to, you know, how blogging works and it takes a while before you
start showing up on Google. And the reason why is because of the SEO nature of the platform. So SEO is
search engine optimization, whether you are creating a blog post and you’re optimizing it to be found on
Google, Pinterest works the same way.

Kathryn (4m 59s):
It’s its own search engine. And so we have to optimize all of the pins that are going out, and then it takes a
while for Pinterest to say, oh, this is what this is about. This is what this account is about. I trust that this is
the type of content that they’re going to put out. And now I know I’m confident in. And when I say I’m
confident, I mean, Pinterest is confident in knowing that this link, this, any pins you put on this board, that
they’re going to be great for this particular type of Pinterest user. So really like the time is the machine
learning, what your content is about and being competent like in you as a creator on the platform,

Danielle (5m 48s):
How long would you say the average timeframe is for first establishing your niche on Pinterest and then kind
of seeing that almost exponential growth happening?

Kathryn (6m 2s):
Yeah, so it’s what I’m seeing lately is Pinterest has gone through some changes really, really since 2020, but
it is taking longer. So a lot of what was being thrown out in the industry was like three to six months. And
now for the most part, and it depends on, it depends on your niche. Every niche is different, but really six to
eight months is more of what I’m seeing for brand new accounts, meaning that you haven’t had an account
before you haven’t had your links on Pinterest. So if you have an existing account and we’re just creating a
new Pinterest account for maybe you kind of pivoted your brand, or maybe some of the pins that are
associated with your other account are not as relevant now.

Kathryn (6m 57s):
And you’re wanting to create a brand new account. Those accounts will pick up quicker than the other ones,
because Pinterest has already seen your website on the platform. And so it trusts you a little bit more, which
is also good news. If, if you ever do need to create a brand new account, it’s not like you’re starting from
scratch because the machine knows, knows who you are. And then for existing accounts, it it’s really a case
by case basis. But adding in that SEO, I mean, you, you can start to see like growth almost immediately if
you’re optimizing and maximizing the efforts of your old content as well.

Kathryn (7m 40s):
So the new content that you put out still takes a while to be seen, but there’s definitely ways to make sure
you’re getting the content you already have, like out in the world, in front of your audience. And you’ll start to
see a slow, a slow increase in your growth.

Danielle (7m 58s):
And I think it’s just really important to make clear that Pinterest isn’t an overnight success strategy. It takes months and months of being consistent and really focusing on it. So it is a really powerful long-term strategy.

Kathryn (8m 12s):
Yes, exactly. I think it’s good to have that clear expectation from the beginning because you do need to be
consistent with it. So if you’re not ready to commit to the platform and commit to marketing on the platform
for an extended period of time, then I would definitely encourage you to wait and focus on creating the
content that you could then eventually put, put on the platform, but you definitely want what to commit to it so
that you can actually see those results. Because if you pause and stop, it just, it makes it that much harder.
It’s some in some, some times it’s like starting, starting over. So definitely wait until you’re able to like fully
invest and committing to a solid strategy to promote your content on Pinterest.

Danielle (9m 1s):
Yeah. So can you walk us through, if someone has no idea how Pinterest works, how they would get a piece
of content, let’s say a blog post to be circulating on Pinterest the best way from the beginning.

Kathryn (9m 15s):
Yes. So I would definitely start with optimizing your account. I won’t go into all of the details with that, but
definitely do some SEO research at the very least look up some keywords, add that to your profile name, to
your profile bio so that your account is optimized and then create some boards that are specific or your
brand so specific for your keywords. There’s an old strategy on Pinterest. That’s outdated now where it’s like,
whatever someone might be interested in that would also like your content that you don’t necessarily have
content about.

Kathryn (9m 56s):
Like people would create those boards, whether it be like a quote board or like, for example, for me, my
content is all around like Pinterest marketing, but I also like, I love to travel, but that’s not a part of my, my
brand. And so I’m not going to go create a travel board because I don’t have any content about travel. So
there’s nothing of mine that I’m going to pin to that. So you want to create boards that are relevant to your
brand, into the content that you’re actually writing about in your blog. So once you get the account set up,
what happens with the blog post, if that is the content that you are creating, we’ll create a pin image for it.

Kathryn (10m 41s):
And I love to put these on the actual content. So like in the blog so that your readers and your audience that
you already have can go and save it to the platform for you. Honestly, that’s one of the best ways to grow on
Pinterest is when that organic traffic is happening. Pinterest, trust that data point a lot more than it trust you,
putting the content out into the world. And that content will actually rank a lot quicker, but we’ll put the pin
image on the blog and then we’ll also go and create the pin in Pinterest or using tail-end tailwind is a
scheduling tool.

Kathryn (11m 22s):
It makes your life a lot easier if you are marketing on Pinterest, but I’m going to stick just to the three
scheduling on Pinterest. So we’ll take the pin image. We’ll upload it to Pinterest. We’ll write a title that has
some of your S O information in it. So at the very least that would be including keywords in the title, and then
we’ll write a description. So your title is right now can be a hundred characters and your descriptions can be

And those are two places where you’re really telling the algorithm you’re telling the computer. This is
what this pen is all about. These are the keywords that are associated with this, show, this to people that are
searching some of these words, and then go add the link.

Kathryn (12m 10s):
You’ll publish it. And then Pinterest will really start to learn about that pin and learn what it’s about. And every
time someone interacts with it, it gives Pinterest more data about that specific pin. So there’s a lot of different
places that Pinterest like pools information from. And it’s, it’s good to understand all of those that you know,
how to fully optimize your pin, but the more people interact with it, the more people engage with it. The more
Pinterest is really going to trust that content and also trust who you’re telling Pinterest with your keywords.

Kathryn (12m 50s):
You want it to be put in front of.

Danielle (12m 54s):
So how do you pin from your blog to Pinterest? Is it native in Pinterest? Do you have an extension? How do
you go about it?

Kathryn (13m 3s):
So there’s a lot of different ways. And for me, like each client is a little bit different. You can embed the image
in your blog and make sure you have the SEO set up on your blog web page. It’s a little different for each
platform and you can pin directly from your blog page. If you would like to do that, Pinterest will automatically
pull the data from your blog. And there’s two ways you can do that. You can either have a Chrome extension
that has a pennant button or what I suggest, regardless of whether you’re actually doing it this way or not is
making sure you have a pin it button on your website.

Kathryn (13m 47s):
So for WordPress, it looks like adding a plugin, but you want to make sure that people that are reading your
blog can pin directly from your blog. So that’s two ways that you could pin, or you can go into Pinterest itself,
upload the image, type out the title, type out the description, add the link and hit publish, and it’ll save your
pin to the board. You want to save it to, or you can schedule it. So the Pinterest scheduler lets you schedule
within a two week window. So you’re doing the same thing. You’re uploading it to Pinterest and you’re picking
when you want that pin to be scheduled out.

Kathryn (14m 30s):
So if you want to add and just marketing to your routine and you don’t want to pay for another service to
schedule out pins, you can still do that within Pinterest. And maybe think about it, work on it every week, add
it to your weekly routine and just schedule out pins for the week. That way you’re not having to work on the
weekend. You’re not having to like actually log into Pinterest every day. You can just log in once a week or
really once every two weeks and be good to go. But you do want to make sure you’re penning every day.
And then the method that I use the most or use at least with every, every client is tailwind.

Kathryn (15m 14s):
So tailwind is a scheduling platform and it has other features that are really beneficial, especially as you
grow, but with tailwind, I’m not limited to that two week window. And I’m really able to maximize as I am
pinning and scheduling entail one because of some of their features,

Danielle (15m 42s):
I have a feature where you can circulate it for like forever, right?

Kathryn (15m 47s):
Yes, yes. So especially if you have a lot of content or if you have an older account using their smart loops, as
long as those are showing up as fresh pins, which they are right now. So as long as they’re showing up as
fresh pins, definitely something that you want, want to continue to use. So whenever I start with a new
account, that is an older account and usually if they already have smart loops going, I’ll audit them, but I’ll go
in and look at all the, all the content that they’re running and I’ll make sure that their best performing like pins
for each link.

Kathryn (16m 28s):
So for each blog page, make sure that those are still circulating in smart loops so that they’re getting put out
to their audience over and over again.

Danielle (16m 41s):
Awesome. So taking a step back to the Pinterest platform, how exactly does your pin gets shown to your
ideal audience?

Kathryn (16m 53s):
So most people go to Pinterest. If you’re a Pinterest user, when you think about the platform, you almost
immediately, at least I know I do. You type what you’re looking for in the search engine, you go to Pinterest
with like an intention and with like a motive of what you’re looking for. And so you’ll start using the search
engine. So Pinterest knows like what content to put in front of people based on what they’re searching. And
so that’s really how people start to interact and engage with you. And once I engage with your content,
Danielle Pinterest is going to keep showing me more of your content and more content that you have on that
board that I initially interacted with.

Kathryn (17m 41s):
And they’re also going to keep showing me the same type, the same format of pin. So if I’m engaging with
your static pens, they’re going to keep showing me your static pins and static pins are what people typically
think about on Pinterest. It’s what they’ve had for forever. The misconception that a lot of people have an a
vanity metric that I see a lot of people chasing on Pinterest is followers. And to be honest, your followers
don’t necessarily see your pins. So it’s a great to let people know that you have a Pinterest account and if
they come to your account, they follow you and they engage with some of your content.

Kathryn (18m 28s):
They’re going to see more of your pins, but if they come to your account, they follow you and they don’t
engage with any of your pins. And when I say engage, I mean, click on the pins and go visit your website,
save it to their own boards. Anything along those lines, if they’re not doing anything with any of your pins,
then Pinterest, isn’t going to keep showing them your pins. And so increasing that follower count really
means nothing on Pinterest right now with how it’s set up on the back of the,

Danielle (18m 60s):
Would you say is the better metric to track your performance

Kathryn (19m 4s):
A hundred percent outbound clicks? So Pinterest is a search engine. It operates like Google, the goal for all
of my clients. And most everyone that I talked to is to get people, to visit their website. Now, if that’s not your
goal, then the metric that you want to focus on, maybe different. But if the goal is to get people to your
website, to purchase something, to read your blog, or if you have a YouTube account to get them to your
YouTube account, to like watch your videos, we’re wanting to track how many people actually leave Pinterest
and go to the site that you own, or the site that you’re publishing content on. And so outbound clicks is going
to be that metric.

Kathryn (19m 49s):
The other metrics that I look at to see how my account is performing impressions. So when people see a pin,
that just means that your pin was on that person’s screen. It doesn’t necessarily mean that they engaged
with it. To me, an impression on Pinterest, like has less value than an impression on-site Instagram, because
then unpressured on Instagram. Like they’re only looking at your, your posts, that’s where their attention is,
but when you’re on Pinterest, you know, they’re just pin 20 pins on the screen. And so I might be looking
down here in the bottom right hand corner and your pin could be over on the left hand side and I don’t even
see it as I’m scrolling.

Kathryn (20m 33s):
But what impressions do tell me as a marketer is that the SEO is working. So if a pin has a lot of
impressions, that means that Pinterest is ranking it, that people are finding it and seeing it, if that same pin
has low engagement, then I need to go back to my drawing board with the pen design and figure out how to
make my pens be more eye-catching and catch people’s attention and make them want to click through and
follow the link. And so those are the two main metrics that I look at when analyzing a strategy, analyzing my
account.

Kathryn (21m 14s):
But the end goal is really those outbound clicks. So you’re getting impressions and not getting outbound
clicks. You’re not achieving achieving your goal. And if you’re getting a lot of outbound clicks and that
number is really close to your impressions, then great people are clicking on your content, but you still need
to work on the SEO aspect of Pinterest to make sure your content is getting seen to more people,

Danielle (21m 44s):
Right? And when someone sees your content and they click on it immediately, what are some best practices
for pin designs that you’ve seen catches the attention, even when there’s like 20 other pens on the screen
and really get someone to go onto your website or click outbound.

Kathryn (22m 2s):
So it’s different for every account and the way I really determined this is looking at analytics. So once you
been on Pinterest for a little while, looking in, I toggle to engagements. So engagements are pretty much
anything. That’s not impressions in terms of metrics added together. So that’ll be outbound clicks. That’ll be
people saving it to their boards to come back and visit later, as well as people like clicking on the pin to look
at it, what closer up, but I’ll toggle back. Cause that means they’re engaging with the pin in any way and see
which ones are performing the best.

Kathryn (22m 42s):
So for some accounts, those are going to be graphic type pins. So ones that have text on them, ones that
have coffee on them, and that are less photo-based and some accounts that’ll be somewhere in the middle
of mixed between photo and texts and then some accounts. It’s the ones that are strictly photos that will
perform the best. And so I’ll look at the analytics and then go from there for the graphic type pins, having a
clear call to action so that the painter knows what to expect when they go to the landing page. So if you’re
sending a pin to a podcast, having a call to action that says, listen here, if the pin is going to a freebie, you
can say, download.

Kathryn (23m 30s):
Now, if it’s going to something that they’re going to have to pay $7 to purchase, letting them know before
they get to the landing page that it’s like buy now or like get yours for $7. And then if it’s a YouTube video,
like watch here, read here a call to action where the action berm is very clear as to where they’re going and
what to expect. Right? And then I also like to make the branding match, especially for sales pages and
landing pages for freebies, make the branding match the page that they’re going to. So if it’s a blog, I’ll use
the blog header image that the client uses on the pin so that the photo matches the page they’re going to on
the blog.

Kathryn (24m 20s):
If it’s a sales page, I’ll use the colors, the branding thoughts make it match more of where they’re headed so
that they, when they get to the landing page, they’re not just going to bounce off, they’re going to stay and
consume the content, purchase the thing and move forward with next steps,

Danielle (24m 37s):
Right? It’s not like a surprise like, whoa, this is not what I was expecting.

Kathryn (24m 42s):
Yes, exactly. Because people will just leave. And even with like the content, like YouTube and podcasts, if
they’re like on the bus or something, and they’re not in a place where they want to listen to audio, there’ll be
like, oh, this is interesting. I like this. Let me save it, come back to it later compared to maybe going and
clicking through and bouncing off and like forgetting about it. And so it, it lets them know, lets them know
what to expect

Danielle (25m 8s):
For sure. So what kind of content or what platforms would you say work best with Pinterest?

Kathryn (25m 16s):
I would definitely use your website. So blogging content does really well with Pinterest. I will say over the
past few months, Pinterest has moved away from associating with other platforms, namely Instagram, as
well as YouTube also at sea, if you are. So my expertise is in content creators, people that have content
more so than people that are selling products, but

Danielle (25m 53s):
I even thought to connect Etsy or like an e-commerce store to Pinterest. It’s, yeah, for some reason, I just never made that correlation. Wow.

Kathryn (26m 2s):
A lot of people use Pinterest to shop.

Danielle (26m 4s):
I can imagine

Kathryn (26m 5s):
Like you have the wedding, you have the recipes and you have like the shopping, that’s been really big with
Pinterest. And the strategy with the shop is very different than creator. But I mean, that used to be a big
traffic driver for Etsy. And if you have an T account and you are on Pinterest and you’re listening to this, you,
your stats would probably dropped a lot. And you’re wondering like what to do.

Danielle (26m 33s):
Why is that?

Kathryn (26m 34s):
So, because they they’ve like unassociated with at sea and you can still put your links out there, but
Pinterest is prioritizing website links. So if your main like library of content is on a different platform, or you
really want to encourage you to put it on your website, which is also good just for your like traffic to your
website in general. But if you have YouTube content, either setting up a zap through Zapier so that it
automatically populates as a blog post or actually making it a blog post, but you can easily just embed it into
a landing page on your blog.

Kathryn (27m 23s):
And it lets your website. Visitors also know that, Hey, I have a YouTube channel with all of this content, same
for podcasts and podcasting. I’m putting that content onto your website and then using those website links
for your pins. So for my clients that have like YouTube accounts, their YouTube pages will do like they’ll still
get traffic for their YouTube pins. But the pins that lead to their website get so much more like traffic because
Pinterest is prioritizing those more and ranking those higher than the website. But
Danielle (28m 3s):
I no idea they were doing that.

Kathryn (28m 5s):
It’s definitely something they’ve been leaning more into Lately, but they’ve been working up to it. So, you
know, I’ve been encouraging my clients if they don’t have their content on their website to put their content
on their website, which you came to me already, already doing that. Like you already knew all of that, but in
terms of actually like how they get ranked in the analytics, if it’s a website link it’s going to do so much better
than if it’s a link on another platform.

Danielle (28m 40s):
Yeah. Yeah. And I can imagine it affecting a lot of marketing strategies because what I love about Pinterest is
it’s evergreen. It’s not in chronological order. It’s not like something you post today will be, you know, gone
out of sight out of mind in a months time, people can be constantly searching for it like they do in Google for
years and years on end. And so with these chronological platforms, Instagram, YouTube, anything that you
post and you expected it to just be continuously distributed on Pinterest, like that’s now gone.

Kathryn (29m 17s):
Yeah. I mean, you put it on in your website and you get that same, that same aspect. But yes, I do love that
it is search engine base that you’re not making a post in 24 hours later. Nobody’s seeing it. Like you, you put
all this effort into your Instagram and it just, it goes away. It’s not searchable. And so if do the same thing on
Pinterest, like three years from now, you could be getting oodles of traffic from that one piece of content that
you created like way back in the past. And so it’s, it’s definitely a different mindset because it is a long-term
strategy, but it does snowball and like build up on each other, which is what makes it so beautiful.

Kathryn (30m 9s):
And in any SEO type of platform, any search engine based platform is going to be similar in that way. So
YouTube is also like that as well. But getting that content on your website, as something at this stage in the
game that I would really recommend before starting a Pinterest account, I would, I would spend some time to
figure out how to either automate that or just a workflow that’s going to work for you and your business to be
able to get your content over on a site that you own.

Danielle (30m 45s):
Yeah, no, that’s so helpful. The last thing I want to touch on is group boards. So when I first went to Kathryn,
I had my own kind of like group board strategy and you completely shifted it into one that was more aligned.
Can you just touch on what group boards are and how a user, a new user specifically would go about joining
them and using them?

Kathryn (31m 9s):
Yeah. So a group board on Pinterest is a board that you and a collaborator are on. So from a personal
standpoint, like I love group boards with planning trips. So all of my friends that are going on the trip, if I like
to hike, I like to camp. So we’ll go through Pinterest and research, all the things that we’re going to and put
them all on a group board. So from a user perspective, that’s really the purpose from a marketing
perspective, it allows you to collaborate with all these other marketers. And so you’ll find group boards where
there’s hundreds of people on the group board, in the group boards all centered around a specific topic.

Kathryn (31m 50s):
So back in the day, this used to be a really popular strategy. And it was like, it was the main strategy that a
potential client was using. They were just pinning to group boards and usually there’s rules that come with
group boards. So for every pin you put on the group board, you’re supposed to go and save someone else’s
pin. So ultimately you’re circulating other people’s content. It’s an outdated strategy now. And that’s not to
say that group boards don’t work, but the like idea behind them and the intention behind them needs to shift
a little bit.

Kathryn (32m 31s):
So right now, Pinterest is prioritizing accounts that put out fresh pins or freshmen is a new image. It can be
the same link that you’re putting out, but it is something that is new to the platform. Group boards are
structured around re-pins or say, so re-pins mean the same thing as saves. Those terms are one in the
same. So you’ll hear me use both but group boards and that collaboration is really focused on re-pins and
you definitely want your ratio of pinning. So the number of repins you pin compared to the number of
freshmans you pin to favor fresh pins.

Kathryn (33m 19s):
So if you’re going to join a group board, if you’re going to spend time sharing tag group board, I really
encourage you to do it with people that you actually know, people who, you know, have their accounts
optimized with SEO, and it’s going to be similar SEO to the account that you’re utilizing. Cause again, we
want, we want Pinterest to associate us more and more with those keywords, with the other SEO terms that
we are using so that it, it classifies us correctly. So encourage you to do it with people that, you know, with
marketers that you trust and know have a good strategy, and then to be intentional with like how many you’re
doing, you know, how many repins are you putting out and how are you collaborating with them?

Kathryn (34m 12s):
If you’re looking for group boards, the directions on how to join are typically in the description of a group
board, and as you’re searching boards on Pinterest, there’ll be a circle with like the faces of the members in
the group board, whereas boards that aren’t group boards don’t have that circle with the group members in it.
But again, I would encourage you to reach out to people you’re actually collaborating with outside of the
platform that you actually know and work with them and market with them so that you know, that they’re
actually sharing your content and saving it.

Kathryn (34m 53s):
And it’s not just you doing the work and then not getting a reward from it. And then, so that you also know
y’all are targeting the same key terms, the same interest on Pinterest. And that Pinterest is actually gonna
like classify you as the correct type of business.

Danielle (35m 13s):
Yeah. Awesome. No, that was so helpful. So let’s say we are starting from scratch in terms of scheduling,
what would you say is the best kind of frequency for how many pins you pin onto your own board versus
sharing others versus posting into these group boards?

Kathryn (35m 32s):
Okay. So I frequency, I’m going to start there. Pinning frequency general. I typically start with an account
doing five pins a day, and that is more to create like a baseline or my strategy of this is the results we’re
getting at this number. You used to see accounts doing like 25 a day. That that’s pretty hefty now and

Danielle (36m 3s):
All from their website, like all fresh pins.

Kathryn (36m 8s):
No, they weren’t all freshmen. So it was mostly refunds. So that, that shift from less like from Penn, as much
as you can to less is more really happened when Pinterest or, or less like put their foot down about
freshmen’s. Cause they were saying like, create freshmen’s great fresh freshmen’s great fresh pins, but
nothing changed on the back end. So everyone was still just repenting a lot of their old content and that they
were, you know, putting out 25, 30 pins a day and now the sweet spot tends to be more around five to 10,
five to 15, depending on how much content you’re creating.

Kathryn (36m 49s):
So for someone that’s creating say four blog posts a month. So putting out something once a week, I really
like to start with five pins a day. And then after getting a solid baseline, growing that number and seeing
where the sweet spot is for that account, because there’ll be, there’ll be that point where you’re putting out
too much. And so finding where that pivot point is for, okay, this is our like golden number that we want to put
out in terms of pinning frequency for one specific link, you do not want your account to be marked as spam
on Pinterest.

Kathryn (37m 37s):
So if you are pending for a brand new account, if you’re appending a link, I, I would say closer than two days
together. So like every other day is safe, but if you’re doing every day for a brand new account, sometimes
that can be flagged as spam older accounts are usually good, as long as it’s not on the same day. So if it’s
an older account, you can put out a link every day. Personally, I err on the side of caution and I’ll either have
a strategy that’s like every three days all roll out new images for that link or every five days.

Kathryn (38m 19s):
So that’s frequency. That was a lot. That was a big answer. What were your other questions?

Danielle (38m 25s):
And then based on the frequency, like what percentage of that are your own pins from your website or repins
versus

Kathryn (38m 32s):
Okay. okay. So I, all of that, that I just said with frequency, it was all your own content, the five
pins a day. If you don’t have enough content for that all to be your own content, you can optimize your
account further by pinning other people’s content. Personally, I pinned directly from websites so that they are
still marked as fresh pins to Pinterest instead of going to somebody like Pinterest profile or just like searching
on Pinterest and pinning directly from Pinterest.

Kathryn (40m 17s):
And that kind of goes back to what I said. I think in the beginning of this episode where we were talking
about how people find your pins. So somebody engages with this other high-ranking pins, it’s showing up at
the top of the search results. If they engage with that high ranking pin and it’s on the same board as
Europeans, then Pinterest will also start showing them Europeans. And so that’s one way to help you get in
front of more people is through using other high-ranking content to optimize your boards in terms of how
often I repin, I personally try to in as little as possible.

Kathryn (40m 59s):
So if I am on a group board, I will pin other content and make sure I’m engaging in it as I should be, as well
as Pilsen communities are another collaborative group that would be similar to Pinterest group boards.
They’re different, but similar concept. So those are going to show up as three pins as well, and maybe at
most one a day. And honestly, not even not that in terms of my, my ratio, I, I try to favor fresh pins as much
as possible.

Kathryn (41m 41s):
And so in terms of like how many group boards do you have? You know, you want to keep it, you want to
keep it minimal. If you have a ton of group boards right now, you can test out some of your pins. So pin
some of your content to the group boards and see how much engagement you’re really getting with them
and then decide what group boards you want to keep and what group boards you want to leave. Cause
some of them are really effective and then some of them are really pointless. But I also, because we’re not,
re-pinning our pins. I also want to favor boards that are more focused on SEO.

Kathryn (42m 23s):
So I, I didn’t get into this and I don’t know that we have time to fully get into this. Please share another hour.
But in terms of search engine optimization, a lot of people just look at keywords and even a lot of like
Pinterest managers, that’s what they’ll talk about. But a strategy that’s actually working really well right now
is optimizing and account for interest and interest are actually what Pinterest uses to like promote their ads.
So kind of think of it like the highway for their ads, for how they’re going to tag and categorize those.

Kathryn (43m 4s):
And so they like those cause people are giving money to those. Ultimately with the highways are, that’s
going to transport those, those pins. And so using interests to optimize your board titles as well as keywords.
But I like to prioritize the boards that have interests optimized in their, their title or keywords that are working
really well for that account. And a lot of times the group boards just don’t, they’re not as SEO optimized. And
so I will typically prioritize the boards that I own, that I know are optimized and that I know are strategic in
order to give a better data point to Pinterest for that pen.

Kathryn (43m 55s):
So that’s a little bit more like a deep and that’s just like an overview of it. So I don’t know that any of that is
like something that someone’s going to be able to listen and like fully retain, but people are welcome to ask
any questions and get more information if they want to find me on Instagram. What are your social links?
Yeah. So my website, as well as my Instagram are @withkathrynnicole. And so you can find me there. I am
typically active on Instagram. So feel free to send me a DM and reach out. If you have more questions about
your Pinterest strategy or want to get connected with a Pinterest manager, regardless of your niche.

Kathryn (44m 42s):
You know, I have a great network of people, definitely something I really value in this online space, but a
great network of people who know their stuff and know their strategy. And that is something that is really
important. If you’re looking to work with someone in Pinterest marketing, that you get someone that’s familiar
with the platform, because as I’m sure you can tell from our conversation like it is,

Danielle (45m 7s):
It is there’s a lot

Kathryn (45m 8s):
And it’s more than just showing up. You know, you gotta, you gotta do the right things to be able to be
successful.

Danielle (45m 14s):
For sure. I will link both of those. In the episode description you gave so much value. I know our listeners are
probably just like trying to digest everything. Like how do I process those? But guys, it is a long-term strategy
and we are all learning. If you need any help at all. I can’t recommend Kathryn enough. She is obviously just
so knowledgeable and she has her systems down. So I’ll link your socials and let her know if you have any
more questions, but Kathryn, thank you so much for being on the show.

Kathryn (45m 47s):
Thank you so much for having me. I had such a blast talking with you and I’m just really excited for
everything that’s to come for you.

Danielle (45m 56s):
They came to our Pinterest success.

Kathryn (45m 60s):
Yes.

Danielle (46m 1s):
Have an amazing week guys. I’ll see you in the next episode. Bye Kathryn.

Kathryn (46m 6s):
Bye.

~~~

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