As the summer ends, the fall season approaches and with the holiday season just around the corner, it’s important to prepare for the transition as well as focus on opportunities for growth and increasing sales. The changing landscape of the fall season presents new challenges as well as opportunities.
As an online business owner, you may be wondering how to navigate these changes and come out ahead this Autumn. This is where a mentor can be invaluable. With the right guidance and strategies, you can capitalize on the opportunities of the fall season and take your online business to the next level.
In this article, we’ll be discussing five strategies for online business growth during the fall season, focusing on how to increase sales and reach more customers. Whether you’re just starting out or looking to take your business to new heights, these tactics will help set you up for success.
Work On Your Online Presence and Update Your Website and Online Business Listings
During the fall season, people tend to spend more time indoors, which often leads to increased online activity. This means that more people are likely to be searching for products or services like yours online, making it a great time to increase your online presence and reach.
It’s obviously then important to be prepared for the fall season and update your website to include relevant content, products and services. You’ll also want your clients and customers to be aware of any changes to your work schedule during the upcoming Autumn months. Perhaps you are planning a holiday over halloween or maybe you are extending your hours ahead of the festive season. Whatever it is, be sure to update all business listings including social media platforms and google my business.
Use the fall season to grow your online presence and reach out to potential customers by incorporating it into all advertising and marketing campaigns. In order to do this successfully, you’ll need to develop key messaging targeted at your audience. Consider what they may be looking for at this time of year and try to reflect that in your content. You’ll want to focus on fall themed images, blogs, videos, posts and stories.
Not only will marketing your business with the fall season in mind keep your content relevant and attract new clients, by updating your website and online listings, you can improve your search engine optimization (SEO) and increase your visibility in search engine results pages (SERPs). This can help you reach more potential customers and drive more traffic to your website.
Optimize Your Website For Fall-Related Keywords
Fall-related keywords can help your website rank higher in search results during the fall season and broaden the searches you show up for.
Some examples of keywords for the fall season are
- Fall sale
- Autumn discount
- Fall clearance
- Harvest sale
- Pumpkin spice
- Autumnal equinox
- Fall fashion
- Halloween sale
- Seasonal offers
- Fall promotion
- Autumn deals
- Autumn special
- Fall recipes
The best way you can do this is to create new content such as pages or blogs that focus on a few specific keywords. For example, create a blog about your favourite Pumpkin Spice Latte recipe, adding related keywords to the content, meta description and title tags. Doing this will increase your website’s visibility and attract more visitors who are searching for fall related queries.
Prepare For Black Friday and Cyber Monday
Black Friday and Cyber Monday are two big events that occur during the fall season. For businesses, they offer the potential of new customers, and, with a bit of preparation, you can enjoy quite a sizable cash injection.
As Autumn approaches, consumers often wait for these events to make their purchases. They know that this time of year promises exclusive deals and discounts. If you want to reap the benefits of Black Friday and Cyber Monday, you’ll need to meet up with these expectations.
Start by coming up with some special deals and packages that are specifically designed for Black Friday and Cyber Monday. Think about what you have to offer and how you can turn your services into a deal. If you are unable to offer a discount, look at how you can package your items together. Maybe there is an additional service you can offer for free, for purchases made within a certain timeframe. Customers love package deals because they offer added value for money.
Whatever you decide to offer, create your marketing materials well in advance. You’ll want to start promoting the offer early to build anticipation and spread the word. On top of your social media content, include the offer in your newsletter and landing page. If you’re not sure how to get started, try these Black Friday social media templates to help you create on-brand stories and reels.
Create Seasonally Relevant Content
As we’ve mentioned above, content that is seasonally relevant is more likely to draw new customers. Following key events, celebrations and seasons is a great way to improve audience engagement and increase sales. This type of content is far more appealing, especially if it includes key messaging that your audience can relate to.
Start by writing a fall themed article or blog post, just like this one! Whether you post weekly or monthly, plan ahead for the season and come up with a list of relevant titles. By planning ahead, you can stay on top of your content. To increase visibility and improve search engine rankings, be sure to focus on keywords and optimised titles. If you haven’t done this before, hire someone with SEO experience to help.
When it comes to social media, we need to focus on fall related images, videos and stories. Use your content calendar to get ahead and incorporate the season into all social media strategies. Setting up a social media campaign or competition is another great way to celebrate the season and increase audience engagement. Online contests also offer the opportunity to increase newsletter sign-ups and click to your website.
Look Back to Last Year and Learn
Looking back is a great way to learn and develop your marketing strategies. Take a look at what you did last year and reflect on it. What were your best selling products last fall and how did they compare with other seasons? What did you do to promote these services and how did your audience respond to the content? These questions are a great starting point and will provide plenty of insight.
If audience engagement was low last year, think about what could be done to improve it. Perhaps you didn’t focus your content around the season or maybe you didn’t utilise those big events like Black Friday. Maybe your strategies worked really well last year and you want to come up with a similar idea. Whatever the outcome, use last year’s results as a learning opportunity.
It’s also useful to reach out to people who made a purchase from you. Let them know about any upcoming offers and ask for feedback to gain a better understanding of why they made a purchase and how they heard about it.
Another thing to think about is how well you know your audience. By getting to them, you will be able to create content that has the ability to increase engagement and boost sales. Understand who your audience are by discovering their location, needs, interests and challenges. Watch out for key behaviour changes throughout the year so that you can adapt your messaging for the season.
Adapt to Seasonal Changes
Each season brings a new focus and as business owners, it’s important to keep up. For example, summer is the time that people go away on holiday and look for new adventures. In January, the focus is on resolutions, seeking new opportunities and learning new skills. With the festive season approaching, fall tends to focus on planning ahead whether that’s through finding deals, planning Christmas vacations or buying presents.
Whatever the season, it’s important to anticipate the changes in consumer behaviour and start making adjustments accordingly. By reflecting the change of season, you are more likely to attract new customers. In order to do this successfully, you will need to develop a plan for the entire season, adapting your ad creatives and marketing materials. For fall, focus on colours like red, orange, gold and yellow. If this doesn’t suit your brand, darker colours also work well. Take a look at the seasonal trends on social media, share fall themed content and adapt your own content.
Adapting your marketing strategy for the fall season is a great way to boost audience engagement and attract new clients. Not only will your content be more relatable but it will also improve visibility and develop brand awareness.
Depending on the time of year, customers often have different needs. It’s important to recognise these requirements and adapt your services where possible. For example, in winter, people need warm clothes. If your online business is still selling tank tops and shorts by December, then you will probably notice a drop in sales.
Start by developing a marketing strategy for the fall. With popular events like Black Friday and Cyber Monday, consumers expect big deals and discounts. Be aware of this need and look to develop some offers of your own. The fall season also looks ahead to the winter festivities. At this time of year, people are already planning their gifts, staff parties and vacations. If you have any products or services geared towards this season, you may want to start promoting them in the fall. Whatever direction you take, start early. Plan ahead so that you have time to fully develop your fall season strategies.
It may sound like a lot of work but with a little support and a lot of perseverance you can really use the fall season to grow your business.