The Secret to Social Media Success: Why Your Business Needs an SMM Manager

In today’s fast-paced world, and as an entrepreneur, you know how social media has become a vital part of any business. It is not only a way to engage with customers, but it is also a tool to generate leads, increase brand awareness, and reach people from around the world!

However, managing social media accounts can be time-consuming, and small businesses may not have the resources to do it effectively. If it’s not your expertise or you find that it’s taking up too much time, hire an experienced Social Media Marketing Manager instead!

A social media marketing manager can optimize and improve your online platforms to drive results. With more and more businesses making the most of outsourcing their social media management, finding someone to manage your channels has never been easier! Online directories and marketplaces are a great place to start, while professional networks, local businesses, and personal recommendations are also great options.

I know, staying on top of your social media can be time-consuming and overwhelming. Especially with the numerous other tasks you are doing as a business owner. That’s where a social media marketing manager can help!

In this article, we will discuss the benefits of hiring a social media marketing manager for your small business.

Social Media Marketing (SMM) Managers Help Develop a Solid Social Media Strategy

One of the key benefits of hiring a social media marketing manager is that they can help develop a solid big-picture social media strategy. A social media strategy is really important for a business to stand out on social media and be recognized. Notice how most of the most followed pages all seem to have their theme and style, you almost don’t need to see the name to know who it is from. 

It is a plan that outlines the goals and objectives of a business on social media, the target audience, and the type of content that will be posted. A social media consultant can help you develop a strategy that aligns with your business goals and target audience and then be there to implement it. This way, your content will never be “off-brand” and there is a clear intention behind every post, whether it’s to increase the trust factor of your brand or to drive sales. It’s often much easier for someone to follow set rules than it is for us as entrepreneurs to remain on track and consistent in certain tasks.

SMM Managers Save You Time so You Can Focus on Running Your Business

Managing your own social media is so much more than just the odd post here and there! It involves analyzing data, developing your digital marketing strategy, and coming up with campaign ideas around launches, new offers, etc. You’ll also need to respond to comments and messages in a timely manner. As you can imagine, this can take a lot of time especially if you haven’t done it before!

An SMM manager will take these tasks off your hands and manage them for you, allowing you to focus on other aspects of your business. This, in turn, can reduce stress, provide a better work-life balance and enable you to grow your business.

Your social media marketing manager can handle tasks such as, creating content, scheduling posts and engaging with your followers, while you focus on your zone of genius as CEO.

Social Media Marketing Managers Can Help Increase Brand Awareness and Reach

Did you know that one of the best ways to promote your business is through social media? Not only can it be used to spread the word but it can also drive new leads, clients, and customers.

An SMM manager achieves this by finding ways to reach your target audience. They will advocate for your brand and build long-term relationships with clients. They can create a detailed strategy to develop the overall look of your brand as well as a branding guide to include graphics and videos!

SMM Managers Can Improve Engagement and Customer Loyalty

Effective communication on social media is a fantastic way to improve audience engagement. If clients feel valued, they are more likely to return or recommend your service to others.

Business social media accounts can often become stagnant, repetitive and a little boring. Your SMM manager will know exactly how to add some life to your platforms and increase engagement. They may use data to determine which social media platforms your customers use most frequently. They will employ engaging hashtags and create personas to fully understand your audience.

They will then develop a strategy targeted at specific social media platforms. This strategy is likely to include information on when to publish, the types of content that will be used and brand voice.

As social media platforms and algorithms are always changing and it can be challenging to keep up with trends, but it is important that you stay up to date. Even with the most perfect social media strategy, you will need to review and update it on a regular basis. As you can imagine, this can be quite time-consuming and make it difficult for small business owners to keep up.

With plenty of knowledge behind them, a social media marketing manager is up-to-date with the latest trends and updates to social media algorithms, helping to ensure that your social media strategy remains relevant and visible, while also allowing you to adjust your social media strategy when needed. They’ll also know all the right tools and apps to use, saving you a lot of research. 

Social Media Marketing Managers can Enhance Your Overall Marketing Strategy

While social media is a vital tool for small businesses, it is only one part of the picture. If you already have a comprehensive marketing plan, you will need to find a way to integrate social media into it. That’s where a good social media marketing manager comes in.

They are here to create content and distribute it across social media channels. They can also add social media links to your current marketing materials and boost marketing campaigns through socials. They will also ensure that your tone of voice is captured across all platforms.

SMM Managers Help Generate Leads and Increases Brand Awareness

Social media is an excellent platform for generating leads and increasing brand awareness. A social media marketing manager can help you reach your target audience and increase your visibility on social media. They can help you create engaging content, run social media ads, and develop social media campaigns that will help you generate leads and increase brand awareness.

SMM Managers Provide Insights and Analytics

A social media marketing manager can provide insights and analytics that can help you measure the success of your social media strategy. They can track metrics such as engagement, reach, and conversions, and provide reports that will help you understand the performance of your social media accounts. These insights can help you make informed decisions and adjust your social media strategy accordingly.


If you’re starting out, a social media marketing manager can reduce the pressure of running your own business. They will also save you a lot of time to develop on other aspects of your business including project deliveries.  

If social media isn’t your forte, hiring someone to do it for you will offer the opportunity to focus on your own strengths. A SMM can also teach new skills and offer an objective view that will help your business move forward. This can improve your overall well being resulting in a positive working environment all around.

Some FAQs About Social Media Marketing Managers

Q: How much does it cost to hire a social media marketing manager?

A: The cost of hiring a social media marketing manager can vary depending on their experience, the scope of work and their location. You can find that often countries like India or the Philippines will offer these services as reduced rates due to the lower costs of living (from around $5 USD/hour), and there are others with monthly packages of $1-5K USD. But remember, cheapest is not always best! Some SMM Managers may charge an hourly rate, while others may charge a fixed fee for a specific project. 

Q: Can a social media marketing manager help with all social media platforms?

A: Yes, a social media marketing manager can help with all social media platforms. However, it is important to ensure that the consultant has experience with the platforms that your business uses.

Q: How long does it take to see results from a social media marketing manager?

A: It can take several weeks or months to see results from a social media marketing manager. The timeline can vary depending on the goals of your social media strategy and the competition in your industry.

Q: Do I still need to be involved in managing my social media accounts if I hire a manager?

A: Yes, it is still important to be involved in managing your social media accounts, even if you hire a SMM. Your input and feedback can help ensure that the consultant’s strategy aligns with your business goals and target audience. The social media platforms are there to represent you and your business after all.

Q: Can I hire a social media marketing manager on a part-time basis?

A: Yes of course! You can definitely hire a social media consultant on a part-time basis. This can be a cost-effective option for small businesses, and give you more flexibility!

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Danielle Hu

Danielle Hu

Danielle Hu is a multiple 6-figure travel influencer, business coach, and Founder of The Wanderlover. She has traveled to over 65+ countries running her online business and surfing in remote tropical destinations. Her mission is to help creatives and coaches achieve time freedom, location freedom, and financial freedom through online entrepreneurship.

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Hi, I’m Danielle

My mission is to help you design a location-independent lifestyle through online entrepreneurship, to achieve time freedom, location freedom, financial freedom.

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