Passive Income + Scaling Online w/ Six Figure Sneakerhead Founder JV Ortiz – Ep. 28

Meet JV Ortiz, Founder of Six Figure Sneakerhead, the number one online platform for sneaker selling resources (so niche right)! He started his entrepreneurship journey buying and selling sneakers on eBay, and has since scaled his online business to multiple six-figures, hiring staff so his work and income are completely passive. We talk about his journey starting out with no experience and no money, how he validated his digital product idea, how surfing helped our businesses grow, and the online Marketing strategies that worked for him to make tens of thousands of ebook sales. So many golden nuggets in this week’s episode, don’t forget to rate and subscribe!

In this episode, we cover how JV got started in entrepreneurship (01:52), how he built his business online (08:35), and where Six Figure Sneakerhead is today (16:49). 




The Wanderlover Podcast was created with a mission to enable travel and freedom through entrepreneurship. I’m your host, Danielle Hu, business mentor, content creator, and founder of The Wanderlover. Tune in every week for episodes about travel, online business, social media, and mindset that will inspire you to take massive action towards living the life of your dreams. This week on The Wanderlover Podcast we have JV Ortiz founder of Six Figure Sneakerhead the number one online platform for sneakers selling resources. He started his entrepreneurship journey buying and selling sneakers on eBay and has since scaled his online business to multiple six figures, hiring staff.

So his work and income are completely passive. We talk about his journey, starting out with no experience and no money, how he validated his digital product idea, how surfing helps our businesses, bro, and the online marketing strategies that worked for him to make tens of thousands of ebook sales. Hi everyone. You guys know how I absolutely love the power of social media. And today we have JV and the actual physical room here. Well, it goes to the show JV. Yeah. And it’s crazy how we met, like on clubhouse. I just started with the ads where you on. Oh, it was like my first, like one of my first days on it, One of our first rooms at Ragz and I, you know, casually started in our living room and JV joined because the title was Hawaii, travel, serve online entrepreneurship and yeah, it was great to have you in the room.

(1m 46s):
And what you’re doing with your current business is amazing. And I can’t wait to dive into it. How long have you been traveling for and doing this online entrepreneurship? I was living in New York in 27. Yeah. So I left May, 2018. I bought a one-way ticket to Thailand and I’ve basically been traveling since New York while I was doing the shoe thing. Cool shoes. Yeah. But that was also, I guess, not as passive, but you still weren’t like working for corporate and you were always doing your own. Yeah. Yeah. I actually, I’d never finished college, so I was kind of forced into because Wait, so did you grow up in New York?

(2m 35s):
No, I grew up in, mostly in Pittsburgh, Pennsylvania, but when I started doing the shooting in Pittsburgh, I would actually go buy shoes in New York and sell them to people in Pittsburgh and I I’ve made trips. Yeah. And I was like, yeah. And I was like, I might as well all the way up to here, it’s like more active. All right. So you introduced me to the concept of shoe flipping and you are a sneakerhead. You used to be right. Truthfully. I was never quite a sneakerhead. I just saw the opportunity. I was, well, I was always selling things for profit, I guess, but I, I landed in the, I ended up in the sneaker arena and I was like, Oh my God, this is crazy.

(3m 21s):
Like a lot of money. Yeah. It’s insane. I was like, yeah, the first thing. Cause I was actually just like filtering through eBay, looking for high end things. And I was going to start doing high end watches, but like that’s, that’s a lot harder. And then I found a $500 pair of Nike’s or I think there are a thousand dollar pair of Nike’s and I was like, those just like normal shoes to me. And then I was like, I, I was like, why are they a thousand dollars? And then I Googled them and I was like, wait, those were going for like 300 people or selling for a thousand. I was like, Whoa, people were making a lot of money on this. And I was like, I’m going to figure out how to do this. So I did. Wow. And so what is the definition of a sneaker head?

(4m 5s):
So sneaker heads are shoe addicts and, but particularly of like hype footwear, and it’s more of like a like hip culture, big city thing, like New York, probably the capital for it of the world, LA like close second and uncertain cities in Europe. But it’s like, it’s only really Nike, like the Jordan brand, some Adidas models in some other models here and there, but it’s like, it’s just like hype footwear that’s associated with like celebrities and like star athletes and that sort of stuff. So, and Michael Jordan of course sort of started the whole thing and also Kanye West with Yeezy, like those two combined Michael Jordan, Connie abayas with easy, like they’re the two sort of, I would say the F the fathers of the whole secret thing.

(5m 1s):
Yeah. And I remember recently to something across like the sneaker head, tick talk <inaudible> and there are people with closets. Have you seen them? Their closets, just like walls and walls and walls of sneakers, which I had no idea even existed. I didn’t know the extent of it. I’m friends with a few in New York. And I just thought, you know, they had a few pairs maybe like a little more than average, but some people are like all out. Yeah. And you’d be, they’re almost embarrassed to say like how much everything’s worth, because I knew a lot of sneaker heads who had, I mean, in New York you’d own a car, but like you would like their collections worth more than like a car would be.

(5m 45s):
Or like people in Pittsburgh, their shoes were worth more than their car, like Oh yeah. And it’s funny how looking from the outside, you know, it’s such a, Hey, a first-world thing, but in industry that’s so, so neat. Yeah. Niche, but big. And I realize it’s a huge market and it’s like a five or $6 billion, probably more after-market and yeah, it’s wild. And I’ve said this on my show before, but there are things in life that, you know, things, you know, you don’t know and things you don’t know, you don’t know. And I can imagine a lot of our listeners here today, you know, this is probably an industry that you didn’t know that you didn’t know that it’s $5 billion that people have inventory that’s worth more than cars.

(6m 35s):
And what’s really cool. Is JV here. He spearheaded basically the Amazon of sneakerhead flipping. That’s what I’m going to call it. It is. Wow. Yeah. Cool. Yeah. It’s an online marketplace and he offers resources for people who basically want to do what he was doing in Pittsburgh, between Pittsburgh and New York. And I’m really curious to know how you came up with the idea how you navigated from flipping to actually setting up the platform. Yeah. So as my sneaker business was growing, I hit a, a wall where I knew I could make more money, but it wasn’t worth the work.

(7m 15s):
And I hated managing inventory and I wanted to travel and I can’t, I couldn’t outsource, you know, selling shoes is something I had to do. Why couldn’t you outsource it? Well, you’d have to like hire people under you and it would cut into your profits. I know some people that do that, but like, you have to do it on a huge scale and you have to really trust the people because especially with sneaker heads, there’s some shady characters. I actually had an interaction where I got robbed too. And like, and it was so wild. Like there was like a gun involvement. It was so crazy.

(7m 55s):
It was actually in Pittsburgh, but it was for like a thousand dollar pair of shoes. So it was so, so I was just like shooken up by that. And I was just like, I don’t want to be involved in this thing, but like, it’s, it’s a good business. And like, I, everyone kept asking me like, how are you reselling shoes? And I like, how’d you learn? And I was like, wait, no one like teaches people like in a consolidated, like one resource, like I was doing, you know, like sorting through all these forums, watching YouTube videos, blah, blah, blah. I was like, I’m just going to consolidate this into an ebook and sell that ebook. So yeah.

(8m 36s):
That’s where I started. And you built your business, like only online. Did you launch your website when you launched the ebook? Yeah. So here’s the whole formula, I guess like if, if every, if anyone wants to start a evoke business, this is how I did it. And it worked, it might not be totally directly like repeatable in, in your nature, but like the process remains the same. So like I started, so you, you test your ebook in like a small audience that like already has sort of a market.

(9m 16s):
So there’s, there’s a online money-making forum called warrior forum. And they have an assortment of like all different kinds of make money online, serve you most like blah, blah, blah. And I knew that there was a market for the sneaker reselling thing, because I watched, I was actually really inspired by this kid named Benjamin Case who was 16 years old at the time. And apparently his business was doing like a million plus per year and sneakers and business insider put a video on YouTube. And I watch it like the first day. And I was like, this is going to go viral. And the week later I had like a million views. I was like, Oh my God, people are like going crazy.

(9m 57s):
Like, how do I, how do I become like this kid? So I was like, I’m going to write an ebook. But since I don’t quite have an audience, like I was trying to like spam YouTube comments, like, yo I’ve read a book on this, wasn’t working. So I was like, I’m going to like find an area where like, people are wanting to make money online and there they’re already actively buying. And for me it was warrior forum. So I wrote it, it took some time I wrote an ebook on like how to flip sneakers. And then I throw up like the little post on warrior forum, like their offer page. And I wrote like a little sales page about the sneaker market, how people are making money about it off of it.

(10m 38s):
And talking about this 16 year old, who’s doing like a million dollars a year. And I was like, yeah, like I’ve done it. And it’s, it’s possible to grow to maybe not a million, but like you can make really good money doing it. And I put that offer up and in thinking like 48 hours, I sold like maybe four or five of the books for like $7 a piece. And I was just surprised it’s just from that one post. Yeah. And I was like, Oh my God. I remember like the first book that sold, it took maybe 12 hours, but I got a PayPal notification. I was like, no way someone bought my book. It was so exciting. Yeah. I remember that instance too.

(11m 20s):
And for me, it was for my e-com store. So I was selling online. And when you have that first sale, and this is what I tell my clients, when you make that first sale or have that first client, you created that sale from nothing like from a figment of your imagination, it’s developed into this business and now people are paying you for it. But that feeling is like the best feeling of, yeah. Well, it’s about like, just taking action to do that first step in crossing to the point of the first sale, because what I, what kept me going with the sneaker thing. Cause it took me a long time to gain traction with a website, but was that I was like, okay, I’ve sold 10 of them. I’m pretty sure I could sell 10,000 because like these 10 people liked it and people are generally the same, like populations are general like, like music, for example, like pop music or whatever.

(12m 14s):
It’s like thousand people like a song. The whole world would probably like a miracle like it. So I’m like, it’s just a matter of time before I continue to sell like a lot. How did you scale? Yeah, so I started out, like I said on that forum, which I didn’t even have my website at that point. I just like, they have a, it’s like a third party thing. Like through their platform, you sell a book and you actually split it like 50, 50, like they’re profiting off like people’s eBooks. And I was like, I’m just gonna be independent in my own thing. And I came up with the name six-figures sneaker-head like, and I put up essentially what I had on the forum, which was like a post, which was like a sales page of like talking about the secret market.

(12m 59s):
And then at the end there’s a buy here and I put up on WordPress and I used a plugin called easy digital downloads that. So like whenever someone bought my book, I wouldn’t have to like see that and like email it to them. It’s like, I don’t have my cleat delivers at time. I, so I started with that and I started a YouTube channel where I would just talk about general sneaker, resale advice. And that brought in a few sales here and there. And it was going pretty slow, but I was putting out a video every day. Like even when I was getting five views, 10 views and I was only selling with maybe one book a week or something just kept it going every day, every day.

(13m 48s):
And then I, after a few months of that, I, I was lucky enough to get press. I reached out to a guy who ran a side, whole soul podcast. It’s called and the website called side hustle nation. I emailed him cause he had talked about reselling sneakers before, but he clearly liked didn’t know much about it. And I was like, Hey, I see you’ve talked about sneaker reselling before. Like, would you like to have like an expert talk about it? Cause I’ve done it like this. And he was like, he got back to me really quick actually. And he was like, you know, it’s a bit too niche for my podcast, but go ahead, you could write a blog post about it.

(14m 31s):
And I was like, do you want like some sort of affiliate thing? He was like, no, just give a discount to my readers, know, Oh, you know, shout out your site and everything. But he was like, but first I need you to change your website from just this slight single sales page to have blog posts in there too. And that was actually, he have to think the sky because I think in a lot of ways, I didn’t know what the hell I say. I was like just going to sell eBooks. But he was like, have a structure, like make make-up log and then have the sales page on the backend. And I had no SEO. Like at that point I didn’t even really think about it.

(15m 12s):
Cause I was like, that’s too hard. But like, because of him, I started a blog, which now is the reason like I gain get most of my track that. Wow. Yeah. So he basically made it a business and not just the landing page. Yeah. Yeah. Before it was like a landing page that I was just like, I’m just going to hustle my way to get people, to get to the landing page. Which, I mean, I guess everyone has to start with that in the beginning. Like you can’t afford that. You can’t just jump to the point where, Oh my God, I’m ranking on Google and people just come like that takes time And you probably have so much more content on your blog that rank in SEO than your one landing page one.

(15m 53s):
Yeah. Yeah, exactly. And it’s, it develops a level of trust too when people yeah. Do you still, or did you write your blog posts in the beginning? Like just, yeah. Okay. I wrote all of my blog posts for like two years maybe. Yeah. And you were doing YouTube videos. Well, I kind of soft with the YouTube thing, but, but yeah, I shifted to blog posts cause there was more attraction there. Yeah. And I think the one thing that I admire from that story is just the persistence, you know, like daily YouTube videos and getting five views. But just knowing that it was going to pay off because at any point you could have been like, you know, fuck this.

(16m 36s):
I only have five views. I’m going to stop. It’s not working. And you did it. Like you kept going and new opportunities came up, like reaching out to that guy. If you hadn’t gone through it, that you wouldn’t have made that connection and wouldn’t have grown to what it is today. So where is six figure sneakerheads today? Yeah. So Ryan now I have like three different eBooks and most excitingly. I have a membership like a monthly membership forum and I no longer write any of my articles. I have a team of writers and I have a I’ve delegated like a lot of my tasks to like a team now.

(17m 17s):
So like I made a team around the website, there’s a guy that runs the forum. There’s a guy that manages the writers. I have the writers pay like developers and stuff. And it grew a lot. Yeah. How big is your team? It’s like beat people. So it’s not huge. Yeah. And it’s all passive in the clubhouse room. I remember you being like, people ask me what I do and I just say, I serve and I have to be like, wait, actually I have this business. That’s just running itself, Especially in Bali because I really inspired by Tim Ferriss and for our work week. And that’s why like, I, I got rid of like my, you know, the sneaker reselling business because it was too hands-on and it wasn’t, I wasn’t able to like travel or, you know, do that service stuff.

(18m 9s):
So like one of the things he says is just delegate as much as you can, like whenever you can afford to do that. And so whenever my stuff was growing, I started paying people to write my blog posts. And what’s crazy is like at first, like I was super attached to making all of the money that the business came in and I was like, I should make as much as possible. But then when I reinvested into staff, it grew fast enough that eventually like, you know, I was making way more, but delegating things and paying to delegate that it was, it was worth it. Yeah. It’s almost like leverage or like investing in staff and having it grow exponentially.

(18m 51s):
And it’s cool that it all took off in the past few years. Right? Like this is a relatively new business. Yeah. It, I published a website in November of 2016 and then it wasn’t really gaining traction until towards the end of 2017. And then yeah, I left New York in the beginning of 2018, one way ticket. I was like, I’m just going to live off it. Then some website goes, It was a year in the beginning. More or less where you were just kind of throwing spaghetti at the wall and trying to see what, and what kept you going? I knew, like I said, those first 10 sales and no one complained.

(19m 34s):
I was like, if I could sell 10, I could definitely sell 10,000. And I knew what I had was good. And I knew it was a good market and yeah, I was just like, I know people could use this. Yeah. Today at all my mastermind call, I gave an example of it being like a slow cooker. Like you are putting everything in and you’re not worried about what’s going to come out. You just keep at it, like keep at those avenues, keep at blog posts and YouTube and reaching out. And you just know that something amazing is going to come out at the end. But if you have any doubt, you’re like checking on it every five minutes or like giving up and not taking action every day and letting it just like raw there.

(20m 18s):
And like with the lid open, it wouldn’t have grown to what it is right now, which is incredible that you stuck it out for a year. Yeah. And what has inspired you recently? I know you have mentioned before conversation about some practices to keep you on track, to keep you always thinking of new things. What do you find inspires you? Yeah. So I’m at the point that my, my team and my readers and my customers inspire me. So yeah, they, they keep me motivated, like knowing that I have readers that are coming to my site, that some of them are paying customers.

(20m 59s):
And then I have a staff who, one of my, the key members in my staff is a friend in Bali who if he wasn’t working for me, like he wouldn’t be living in Bali. Like I was able to, he was able to indefinitely extend the stay there when he’s from Sweden. And like, he, he wanted to live in Bali. But like, I mean, like I, my site was like the reason he feels like You employed him and you provided the lifestyle that he wanted. So I was like, wow, That’s incredible. How long were you in Bali for? I think a total of like maybe 11 or 14.

(21m 40s):
I forget. I think I was there six times, like 60 days at a time. Yeah. Same. <inaudible> like a day trip to Singapore. Yeah. Yeah. And I always feel like Bali reaches people or people reach, you know, going to Bali at the perfect time in their lives. Like how people always ask me, like, why did you spend so much time there? And it’s like the entrepreneurship, the co-working spaces. And just that feeling of you can do anything. If you just commit to it, you don’t have that fear that I felt like I had when I was working in corporate, in New York city where he thought so many things were impossible.

(22m 25s):
You were living in a scarcity mindset instead of an abundance mindset. And yeah, if you guys like want to go to Bali, feel free to see on me, feel free to see him JV. We brought up really amazing things to say about it. Do you think you’ll go back? Yeah. This is actually crazy because I I’m going through the process of going back to Bali, like soon, like maybe next month. It’s a possibility. Yeah. So there’s that. So I was talking to a guy he’s American and he landed in Bali and he’s in there like this past week.

(23m 4s):
Oh, no way. So, well, there is a small window, I think in January that the visa applications opened up and they’re letting people in who have previous visas now, but they’re not taking new application. Not right now, but it’s looking, I, I can’t like hope too hard on it cause I love them. But you, are you like going through the paperwork right now? Not yet because the, the systems like, like if I were to start, they have like nowhere to like start the process. Like I could, they said like I was talking to agency and they were like, yeah, we could start, you know, your passport and everything.

(23m 49s):
But like, we’re not going to be submitting it until the system’s open. We’ll just wait until assistance. Yeah, yeah, yeah, yeah. Okay. Yeah. We’re definitely trying to go back to, you know, sometime this year, as soon as it opens, but it is a magical place. And I feel like so many of my business ideas have come from just meeting different people there too. And shifting the way I think. Yeah. I’d say Bali helped a lot with my business and the people I’ve met there and yeah. And working online, like having all of these systems and these passive income sources, the advertising SEO, like you learn from different people.

(24m 37s):
It’s, it’s awesome. And it’s really cool how our pads are similar with like New York and Bali and then Hawaii. Do you have any advice for people who want to follow in your footsteps? Well, like I said, just start and then you have to find a way to test it with people actually handing you money somehow. So like, you can’t just like ask your friends, like it has to be strangers, like, cause it doesn’t matter. Cause I remember like I actually didn’t really even tell my friends about what I was doing with the website because I, you know, like they’re, they don’t know like no one knows whether or not your business is going to succeed other than the market, which is the world of buyers who aren’t biased.

(25m 27s):
Like they’re, they’re going to buy it if it’s good. So find a small way to test and also like make sure you have a really accurate understanding of yourself and your skills and also an accurate understanding of the world and how it is. And like, because I, I studied like a lot of psychology and like I meditate a lot and like I just had a haunch, like an insight that I know based on what I’ve seen, that I can plug into the world this way, which was like, you know, I’m filling the need of people who want to learn about sneaker reselling, and I know they’re going to pay for it.

(26m 7s):
And I, yeah, I did it as more of a hunch and like even the SEO stuff, like I didn’t really have much of SEO strategy. I was just like, I know I’m putting out good content. So like, if you know yourself as quality and you put out there and you test it small and beginning, and then you just persist. Like I said, if you can sell 10 things and like people like it and you can sell 10,000 of them, just keep at it. Yeah. The persistence, I really admire that. I think I’m trying to put myself in your shoes if it was a year of, you know, selling 10 and yeah. You’re making sales, but it wasn’t as I always like have these ridiculously high numbers, I probably would have been not as motivated.

(26m 52s):
Yeah. Well, okay. Another thing I did is I, I mean, it was maybe stupid. This is why, like, I didn’t tell people. I was like, I, so I, I sold all the shoes I had in New York and then I completely stopped doing that. And then my online business, like six years secret, it was barely making like enough for me to live in like really cheap parts of Asia. So it was just sort of coasting like it. So I dropped my income drastically, but I lowered my overhead by going to Thailand. But at the same time I’ve made it so that like I had to, it had to make it work. Yeah. And I was like, Oh my God, I’m making like no money off of this thing. I’m like running out of money.

(27m 32s):
I’m like burning through my savings. And like, I was like, ah, but it had to work and it, thank God it worked. And I feel like a lot of people, even before they take that step there, they imagine their worst case scenario, which sounds like it’s pretty close to where you were like, you’re running out of money. You like, didn’t even know if you could survive in Thailand. And that makes you put yourself in a position where you’re like, it’s all or nothing like this has to, and you’re going to do things that are outside of your comfort zone that you wouldn’t even have thought of before. Yeah. Yeah. And you learn so much about yourself too, about like putting yourself out of your comfort zone and you know, just really going for it and actually surfing the sounds so unrelated, but surfing, I swear helped me with my business.

(28m 26s):
Not even kidding, just because like I watched myself progress from like a beginner, like pretty crappy surfer to like getting pretty good or like good enough to kind of handle myself in almost any surf. And like just watching how like malleable, like how, how much you can grow as a person in a certain domain and like being able to be flexible with your identity. So like whether it’s certain. So I watch my is crazy. Cause like my, I mean, I guess it’s like a matter of, it was like a timeline thing, but like as my surfing progress, my business was progressing at the same time. So while I’m just like leveling up, because honestly I was like kind of like a mediocre, like bad surfer in Bali.

(29m 15s):
But then I was progressing that came to Hawaii. I was like, well, I’m getting better. And then my business is getting better. Cause like surfing, what I learned mostly from it is like facing like whatever you fear, like head on like, and being able to deal with it. So like when it comes to waves and like, if they’re bigger waves, it’s like, when you’re paddling out there, you have to just like, you can’t just turn around because I would do that. Something I like turn around rather than whitewashing tumbled and some of it too. But like, if you let the wave hit you and you’re like, wait, I dealt with that. And then you get used to like paddling out in pretty like hectic waves.

(29m 55s):
And you’re like, Oh wow. I can handle that. That translates like your ability to, to like your stress tested. And then you find your mental boundaries. You’re like, wow. I used to be scared of like getting hit by a wave or wiping out or you know, surfing at this one spot and then you do it. And you’re like, Oh, it wasn’t so bad. It’s the same thing. Like in business when you’re like, Oh, I don’t want to make a YouTube channel. Or like, I don’t want to put myself out there on Instagram or whatever it is you want to do. And then you do it. And you’re like, it’s not so bad. Like it’s same thing with like surfing. It’s like you do it and you face a fear and then you overcome it. So yeah. And that’s how you expand what you once thought was possible. Cause now you’re like adding or expanding that circle and you’re like, okay, I can do this and this and this.

(30m 40s):
Yeah. And traveling too honestly helped a lot. Yeah. I’m sure. Yeah. Yeah. And you had mentioned that like it was during meditation or just during your thoughts to yourself when you came up with this idea, right? Yeah. Yeah. Definitely. Yeah. Because people, that’s, another thing is like people you’re, you’re gonna want to have to yeah. Develop your own strong opinion because if you want to be unique and more successful, then I guess average, you have to like, you have to find something that’s beyond average and to be unique, you have to be sort of alone for a certain time to develop that unique perspective.

(31m 22s):
Yeah. And if you are constantly surrounded by like the same people in this certain experience, you’re more likely to be influenced by them. So if you do have this wild idea, it’s more likely that not that they have ill intentions, but it’s like, they don’t understand it’s not their world. Yeah. And like I said, I wasn’t telling people about it early on because they just wouldn’t understand it. Cause also like my girlfriend at the time she, we were joking. I was like, I’m going to make all this money off this website. And she was laughing because she didn’t believe me. And I hardly believe myself. And like, it was funny though. She wasn’t criticizing it, but she didn’t quite see it. But I, and I just sort of kept it to myself as I kept going because you know, like you, cause the best you’d get is like, you know, people will be nice about it.

(32m 10s):
But like I said, it’s not like your friends, aren’t your customers. Even if they do like buy your thing or whatever, it’s like, they’re not, it’s not giving you an accurate, like the patient of what the world will actually do. So Yeah. And at the end of the day, it’s your business and it’s only going to go as far as you believe in it. No one else. Exactly. So what’s next. So I might be selling the website because once you get to a certain point of like delegating and removing personal brand from it and just having a system in place, like the team, there’s actually a pretty active market for people who want to buy those things.

(32m 60s):
So I’ve been talking to a few interested buyers. I had one, I had a couple last year that I said no to. And then I was thinking about it more on like, yeah, I could, I could probably just sell it and get that under the belt and, you know, continue with either a new business or like some creative ventures, like, yeah. Awesome. And is there a reason why you’re thinking of selling it rather than expanding it or like launching new avenues for monetization? Yeah. So I guess I’m sort of lazy or I’ve gotten like kind of spoiled with my time and like in this it’s, it’s funny, it’s like the same thing with the sneaker reselling.

(33m 47s):
It’s like I see the path to make more with it, but I didn’t feel like I was the one to do it with like the flipping shoes. Like I was like, I’m not going to do that. And then same thing with this like sneaker websites. Like I there’s so much, I turned down like affiliate relationships with like bigger brands out there, like apps, like it’s too much to manage. I’m not going to do it like, so I’m like someone who really likes sneakers and sees this as a good business. They could take the wheel of this business and make it even bigger. But I don’t think it’s me. And like I’ve been doing for a few years. I’m like, I’m so removed from the sneakerhead world.

(34m 28s):
It’s so Funny. Yeah. So it’s so funny because like, I think people would be shocked to know that I am the person behind six years ago. Like some dude who just like serves Hawaiian, like whereas flip flops and doesn’t own a single pair of Jordans. Like they feel like So, yeah. And it’s great that you have the self-awareness to respect, like how much you want to be working a week. And it sounds like with the four hour work week, it went down to like zero hours. And so anything that like, you know, intrudes on that time or requires more effort than what you value your time, if it’s easier for you to say no to.

(35m 17s):
Yeah. Yeah, absolutely. But I mean like, I guess I was saying in the beginning, it’s like, you’re not going to start with a four hour work week. Like I was definitely working hard in the beginning and everyone will. And so yeah. Yeah. That hustle period, it’s always hustle and figuring it out and learning before you can like take a step back and be like, okay, this is how I want it to. Yeah. But honestly, like if you love what you’re doing, it’s like, you’re going to want to work hard. One thing I learned in business and even like with serving, cause yeah, like Danielle was saying like my full I considered by surfing, like my full-time job. I was like, yeah. Cause literally I would surf like three to five hours a day, like be incredibly sore and go for like sometimes like 11 days in a row.

(36m 3s):
And my whole life like centered around surfing. And, but I loved it. So like one metric I use that I guess any of you guys could use for your business is like, when you, when you’re growing it, like, do you feel like you’re pushing yourself or do you feel like you’re being pulled towards it and it’s you want to go with a pool? Like if you feel like something is pulling you towards it, you’re going to work longer harder. And the push is like, if you feel like you don’t want to be doing it and you have to like be caffeinating yourself or like taking Adderall, you’re like, I have to, you’re like pushing yourself. Like you can take a bit of push, but that’s going to lead to inevitable burnout.

(36m 48s):
But like if you’re pulled, you’re not going to burn out. And you’re more likely to get to the point where you can step back and turn more of the like for work. Yeah. And I resonate with the surfing cause I would gladly surf every day. But then sometimes we live on top of this giant Hill and I see people running up the Hill and as I’m passing them and just like, you can’t pay me to do that. Like if I had to train for a marathon of that Hill, like that’s definitely a push. Whereas for surfing, you know, I’ll drive really far distances and like lug my longboard just to get in the water. And you overcome all of those hurdles that come with it because you’re so focused on making it work that you don’t think, Oh my God, I’m spending so much time.

(37m 35s):
You know, it cold weather getting into my wetsuit or that doesn’t matter to you at that point. You’re so pulled to it, Even with traveling. Cause like if you talk to, because we’ve both traveled them whatever. And there’s things that people don’t even consider and people can overthink like, cause once you commit to doing it and you’re pulled towards it, you don’t worry about the why as much or the how to, or whatever. Cause people will be like, what are you even packed to Bali? Like how do you even get a visa? Like what do you like? Like the logistic, the minuscule logistics, Hairline that you take this, like you’re you clearly, like, you’re not confident enough in your decision if you were thinking too hard about it.

(38m 15s):
Yeah. That’s a really solid piece of advice and it applies to like any part of your life, right? Like not only business, but your extracurriculars or your friends or your relationships like listening to your gut and just going with what pulls you. I love that. Absolutely awesome. Well, this has been an amazing episode. I’ve learned so much sure. The audience has to the new questions again that are coming up in my head. It’s like, how do I apply? You know what I have learned the passiveness, the business model that you’ve implemented into your own business and JV here started from no idea. And now he has built this amazing platform that he can sell in just a matter of years.

(39m 0s):
So guys, if he can do it, you can too. Thank you so much for being on the show. 


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Danielle Hu

Danielle Hu

Danielle Hu is a multiple 6-figure travel influencer, business coach, and Founder of The Wanderlover. She has traveled to over 65+ countries running her online business and surfing in remote tropical destinations. Her mission is to help creatives and coaches achieve time freedom, location freedom, and financial freedom through online entrepreneurship.

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My mission is to help you design a location-independent lifestyle through online entrepreneurship, to achieve time freedom, location freedom, financial freedom.

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