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How Content Creation Changed My Life
Content creation is one of the most powerful forms of leverage available, and when it’s used intentionally, it can completely change how you make money and how much freedom you have in your life. I’m recording this episode from sunny, tropical Florianópolis, Brazil, and every time I press record, I’m just so thankful I get to talk to you guys as part of my job.
This is what I get to do for a living, day to day, at home with my baby, and there is truly nothing better. There is truly nothing else I’d rather be doing. And this is what I want to convey to you: content creation is not just about social media, and it’s not reserved only for influencers or people who want to be online all day.
When I have something important to say, I sit down for a recording session that’s so flexible. I have no boss to report to. I get to speak what’s on my mind, and it’s so rewarding and fulfilling. This isn’t theory. I’ve seen it play out again and again in real time, both in my own life and in the lives of people who started with no audience and no idea where it would lead.
I’ve seen this in clients’ lives and in strangers’ lives, and what makes the difference isn’t overnight success. It’s consistency, clarity, and the willingness to be visible before everything feels perfect. Personally, I went from a corporate job that I hated to being able to travel the world with my family, working with amazing luxury hotels and resorts, and spending my days in the flow of creating when inspiration hits—like recording this episode for you guys.
Why Content Is Modern Leverage
There is a concept I want to share by Naval Ravikant that perfectly explains why content creation is so powerful. This is from his free book, The Almanack. (For other books that have changed my life, check out this episode). He talks about modern leverage, which is the kind of leverage that allows one person to reach millions without needing permission and without barriers to entry.
Before the age of technology, you needed capital—lots of money—or you needed labor, meaning a lot of people working for you to distribute your message. But today, media is one of those levers. When you create content, you’re not trading time for money in a linear way. You’re building assets that can work for you while you sleep, while you travel, or while you focus on other things.
One piece of content can be distributed on YouTube and then repurposed to Instagram or TikTok, and your leverage magnifies. (If you want a deep dive into repurposing content, I have linked an in depth blog here). Content is leveraged because it scales you. One idea, one episode, one post can reach thousands of people without requiring more effort from you. Once it’s created, people can consume it not just today, but for months and years down the line. That is fundamentally different from traditional work.
When you understand this, content stops feeling like something extra you have to do every day and instead starts feeling strategic.
Authority, Trust, and Sales
From a business perspective, content creation is the foundation of authority. Authority is something people feel when they repeatedly learn from you and see you showing up over and over again. When you create content consistently, you become the person people think of when they need help or guidance in a specific area.
This trust shortens sales cycles and increases conversions without aggressive selling. My intention for all of my clients is to build a community and have supporters so that whenever they post a new piece of content or launch a new product, people are ready to consume and buy immediately.
Content also feeds your sales funnels naturally. Your content is the top of the funnel – it attracts the right people and warms them up before they ever buy from you. By the time someone joins your email list, books a call, or purchases an offer, they already understand your perspective and your values. Selling stops feeling forced because the relationship has already been built.
This is why content creation changes how you earn money. Instead of constantly chasing clients or relying on one income stream, content allows you to create systems where opportunities come to you—whether you sell services, digital products, courses, partnerships, or rely on content itself as a revenue stream. It consistently brings qualified, aligned people into your world.
What Actually Holds People Back
Interestingly, what holds most people back from creating content isn’t lack of knowledge or skill. Let’s be honest, anyone can post on Instagram or record a video. What stops people is hesitation.
It’s the fear of being judged. The inner voice that says you’re not ready or people will judge you. Fear of saying the wrong thing. But clarity comes from action, not waiting. Every creator you admire started before they felt confident. I guarantee it.
The Four Content Pillars
Your content should do three jobs at once: attract the right people, build trust fast, and guide them toward a clear next step. The easiest way to do this without burning out is to build consistent content around a small set of pillars.
Pillar One: Authority
This is content that makes people think, “She knows what she’s doing.” You’re teaching what you know, sharing frameworks, showing results, and explaining your process. Examples include how-to posts, checklists, mistakes to avoid, case studies, and behind-the-scenes strategies.
Pillar Two: Connection
This is where you share stories, values, lifestyle, and perspective. This pillar builds loyalty and community and is what differentiates you from everyone else. No one is you, and that is your power. Examples include personal stories, mindset shifts, lessons learned, and relatable moments.
Pillar Three: Demand
This pillar highlights problems and outcomes. You’re speaking to what your audience is struggling with and what’s possible for them. This creates urgency without being salesy. Examples include pain points, myths, objections, and before-and-after transformations.
Pillar Four: Conversion
This is where you invite people to take action. Without this, your content may inspire but won’t move your business forward. Calls to action can include free resources, DM keywords, booking calls, or subscribing for more.
Your 30-Day Content Plan
If you want to start today, here is your step-by-step plan.
Pick one platform to show up on consistently for the next 30 days. Choose the one you’ll actually commit to. Pick one core offer or outcome. Decide what you want content to do for you.
Define your audience in one sentence: I help ___ who want ___ without ___. Create two to three topics under each pillar. Then write at least ten post ideas in ten minutes—don’t overthink it.
Create your first three pieces of content today. Aim for published, not perfect. Add one clear call to action to every post. Then create a weekly rhythm you can maintain and track one metric for 30 days.
If you create consistently for 30 days, you will be a different person and your business will have a completely different level of momentum.
Final Thoughts
Content creation can change your life…but only if you begin. Pick one platform. (If you need help, listen to this podcast episode on picking the right social media platforms). Choose your pillars. Post your first authority piece today.
If this episode resonated with you, please like, subscribe, and share it with someone who needs to hear it. I will see you in the next episode. Have an amazing week, my love.
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